Industrial Designers Are Helping Companies Profit From Solving Social Problems

Paul Klein explores how industrial designers are increasingly pivotal in helping corporations address social problems. Highlighting a conversation with Ranee Lee, a faculty member at OCAD University and founder of DESIGNwith, the piece reveals how subtle design changes can dramatically impact social innovation and employment. Ranee's experiences demonstrate that design not only shapes products but also societal roles and opportunities, particularly for underrepresented communities. This narrative underscores the immense value that design thinking can bring to corporate strategies aimed at tackling complex social and environmental challenges.

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